Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I highly recommend this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Point out to your readers that the benefits of the freebie you are offering is more than a mere subscription to your newsletter. Focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining who you are and how you can help your visitor through your free report being offered.
Saturday, November 15, 2008
What Works & What Doesn't in Viral Marketing
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else. So “knock it off” with the enforced e-mail forwards already! .
What absolutely will not work:
Trying to force or bribe people to forward your info to friends or family in order to be rewarded will not win you any points in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form.
Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.
Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.
A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.
Oops! Almost forgot one really important thing….You can design a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.
What absolutely will not work:
Trying to force or bribe people to forward your info to friends or family in order to be rewarded will not win you any points in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form.
Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.
Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.
A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.
Oops! Almost forgot one really important thing….You can design a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.
Saturday, November 8, 2008
How to Find “Freebies” to Add to Your E-book
Many of us who regularly shop on line are familiar with the array of free gifts, free bonuses, free info, etc. that are offered to a visitor on a website to encourage them to buy. How can you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased? Put these free gifts together and add them to your E-book!
There are three steps to do that very thing:
1. Identify your key words in each chapter of your E-book. Then type those words into your favorite search engine. You are looking for free E-books on the same subject but in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2. Search the Internet for related free gifts. Look for things that you could give away as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling craft supplies, find a craft or crafter’s guide on the web that can be downloaded and include that as a gift in your E-book.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for crafters”.
Give your reader the best that you can offer. Give them your book, additional reading material and free gifts to boot. Who doesn’t love a bargain!
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There are three steps to do that very thing:
1. Identify your key words in each chapter of your E-book. Then type those words into your favorite search engine. You are looking for free E-books on the same subject but in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2. Search the Internet for related free gifts. Look for things that you could give away as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling craft supplies, find a craft or crafter’s guide on the web that can be downloaded and include that as a gift in your E-book.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for crafters”.
Give your reader the best that you can offer. Give them your book, additional reading material and free gifts to boot. Who doesn’t love a bargain!
Click on the Article Title above and check out my site!
How To Get a “Buzz” Started
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.
Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:
The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.
Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.
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Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:
The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.
Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.
Click on the Title above to go to my site!
Turn Every Web Page into Subscriber Snatching Devices
Whether you own one-page sales letter business models or content-based websites, you should turn every webpage possible into subscriber snatching devices for you. When it comes to applying this method, you’ll be surprised at how extra effective and effortless the concept can be.
Since visitors can come and leave without remembering your website in the future (which is very likely to happen), you can still follow up with your visitors easily by seeking their permission to opt into your mailing list through your web pages – on autopilot!
You can create a pop up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free.
This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.
Alternatively, you can insert an opt-in form within the spaces of your web pages. This is very effective, especially if you are afraid of Internet users who have pop up killers installed in their web browsers, set to block any pop up windows.
Finally, turning every webpage you own into subscriber snatching devices with little effort can be responsible for huge subscriber-pulling results.
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Since visitors can come and leave without remembering your website in the future (which is very likely to happen), you can still follow up with your visitors easily by seeking their permission to opt into your mailing list through your web pages – on autopilot!
You can create a pop up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free.
This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.
Alternatively, you can insert an opt-in form within the spaces of your web pages. This is very effective, especially if you are afraid of Internet users who have pop up killers installed in their web browsers, set to block any pop up windows.
Finally, turning every webpage you own into subscriber snatching devices with little effort can be responsible for huge subscriber-pulling results.
Click on the Title above to go to my site!
E-books and Affiliate Programs
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.
Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle, Keep It Short and Simple! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will soon find out that this is an excellent way of increasing sales, subscribers, and referrals.
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Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle, Keep It Short and Simple! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will soon find out that this is an excellent way of increasing sales, subscribers, and referrals.
Click on the above Title to go to my site!
Converting Every Visitor into a Subscriber
If a person visits your website and leaves, chances are he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
The bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, can you imagine the amount of potential revenue lost, simply because they do not come back? You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – “the Easy, Wise way“.
Go to my site by clicking on the above Title!
The bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, can you imagine the amount of potential revenue lost, simply because they do not come back? You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – “the Easy, Wise way“.
Go to my site by clicking on the above Title!
Building Your List with “Give Away Ventures”
With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.
This method: is recognized as starting a “Give Away Venture”.
In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass, or a product he is already selling (if he is kind enough to offer it into the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.
The result: lots of visitors to one event as a collective effort of several participating partners!
With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!
You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.
Click on the above Title to go to my site!
This method: is recognized as starting a “Give Away Venture”.
In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass, or a product he is already selling (if he is kind enough to offer it into the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.
The result: lots of visitors to one event as a collective effort of several participating partners!
With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!
You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.
Click on the above Title to go to my site!
Which One is More Important – Product or Mailing List?
If you were to ask this question, any savvy marketer would answer you, “The mailing list”.
Any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business.
If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.
Check out my site by clicking on the above Article Title!
Any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business.
If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.
Check out my site by clicking on the above Article Title!
Can You Make Money As An Affiliate Marketer?
Yes! Definitely. Just like you, I had been searching for a proven method to easily make multiple streams of passive income online. I was looking specifically for a system that would work for the ordinary person no matter what level of experience... Simple, basic stuff...that works and easy to understand. A system that would walk you through, step by step and show you how it’s done. I’m talking about tutorial videos and ebooks that over delivers in teaching and support. After all not all of us, including myself are computer or marketing savvy! The problem was finding the right affiliate marketing program that does what it claims and stands behind their products 100%.
The best place to start your search is the ClickBank Marketplace. There are over 11,000 information products to promote in dozens of markets and most pay 50-75% commission per sale. You don't have to be passionate about the market but it should be something you at least have an interest in learning about because you'll need to know what you're selling before you can recommend it to others. Select one of the top-selling products in a category that interests you. You want a competitive market where a lot of money is already being spent. There will always be room in a market of cash-in-hand buyers.
I highly recommend that you start out promoting digital products such as information and software. Digital products are available for instant download so there is very little overhead and profit margins are much higher than they are with hard goods. That's why merchant's who sell digital products pay higher commissions. In fact, there are thousands of programs online that will pay you 50% - 75% commission.
Buy the product that you plan to promote. You want to make sure you're selling something with true value and has a decent sales letter. Spend some time reviewing the materials. And if you really want to be thorough, test some of the strategies to see if they actually work. Don’t rely on other’s testimonials and reviews. Check it out yourself, be your own judge.
Remember people buy from people they trust and if you want to continue selling products and services to your customers, don't risk your reputation by
recommending a product that is full of hype and fluff! Think of yourself as a customer, if you are convinced to buy it then so will others.
Here is one of my products that might interest you that pays 100% commission.
Yes you read it right, 100% commission.
Go to my site by clicking on the above Title!
The best place to start your search is the ClickBank Marketplace. There are over 11,000 information products to promote in dozens of markets and most pay 50-75% commission per sale. You don't have to be passionate about the market but it should be something you at least have an interest in learning about because you'll need to know what you're selling before you can recommend it to others. Select one of the top-selling products in a category that interests you. You want a competitive market where a lot of money is already being spent. There will always be room in a market of cash-in-hand buyers.
I highly recommend that you start out promoting digital products such as information and software. Digital products are available for instant download so there is very little overhead and profit margins are much higher than they are with hard goods. That's why merchant's who sell digital products pay higher commissions. In fact, there are thousands of programs online that will pay you 50% - 75% commission.
Buy the product that you plan to promote. You want to make sure you're selling something with true value and has a decent sales letter. Spend some time reviewing the materials. And if you really want to be thorough, test some of the strategies to see if they actually work. Don’t rely on other’s testimonials and reviews. Check it out yourself, be your own judge.
Remember people buy from people they trust and if you want to continue selling products and services to your customers, don't risk your reputation by
recommending a product that is full of hype and fluff! Think of yourself as a customer, if you are convinced to buy it then so will others.
Here is one of my products that might interest you that pays 100% commission.
Yes you read it right, 100% commission.
Go to my site by clicking on the above Title!
Using Google Adwords To Drive Laser Targeted Traffic
The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is doomed to fail.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking or interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
Go to my site by clicking on the Article Title above!
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking or interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
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Friday, November 7, 2008
Using Overture/Yahoo Effectively To Get Website Visitors
Overture, also now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.
To get a person to go to one site more than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their site that can be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.
Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business. Without them, you’re doomed to fail!
Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.
For example: Lets say you run a garden retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Bob Cat, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.
While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.
You will have to spend some money when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party sites support ads that have the same theme or niche as them. The more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.
With so much competition in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.
It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be one of them.
Go to my site by clicking on the above Title!
To get a person to go to one site more than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their site that can be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.
Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business. Without them, you’re doomed to fail!
Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.
For example: Lets say you run a garden retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Bob Cat, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.
While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.
You will have to spend some money when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party sites support ads that have the same theme or niche as them. The more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.
With so much competition in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.
It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be one of them.
Go to my site by clicking on the above Title!
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